Strategic Communication for Driving Change

Welcome to “Strategic Communication for Driving Change,” where you’ll learn the fundamentals of strategic communication and its critical role in guiding organizations through periods of change. This training will equip you with key principles for effective communication, with a focus on the unique challenges in health spaces, and how trust, empathy, and transparency can enhance your communication efforts using a comprehensive media mix strategy.

Learning Objectives: 

By the end of this training learners will be able to:

  • Define strategic communication and its importance in organizational change.

  • Identify key principles of effective communication during periods of change.

  • Describe the unique challenges and opportunities in communicating change within health spaces.

  • Identify the role of trust, empathy, and transparency in health-related change communication.

  • Explore the components of a comprehensive media mix (e.g., digital, print, social media, internal communications).

Format: Self-paced training (work at your own pace, use “Save & Exit” as needed).

Duration:  ~30 minutes

Arranged by: Allison Root, DrPH, MS, RDN, MCHES®
Subject Matter Expert:  E. Ciszek, PhD, Associate Professor University of Texas at Austin, Stan Richards School of Advertising & Public Relations, Moody College of Communication.
Dr. Ciszek is a leader in strategic communication on LGBTQ research and queer theories research, teaching and service are closely tied to commitments of advocacy and social change in public relations and strategic communication. Before launching their academic career, Ciszek worked in advertising and public relations. Additionally, they have worked in strategic analytics, market research and contributed to LGBTQ newspapers and magazines. As someone with professional experience in strategic communication working with nonprofits and Fortune 500 companies, Ciszek recognized the lack of diversity and representation that often characterizes the fields of public relations and advertising. Through their research and teaching, Ciszek is committed to making a space for marginalized voices and perspectives that have historically been written out of research.
Target Audience: Public Health and Healthcare Professionals working in management positions.
Published: 1/2025
Disclosures:  The planners, reviewers, and authors have no declared conflicts of interest.
Continuing Education:
Continuing Education Contact Hours for Certified Health Education Specialists (CHES): This program is designated for Certified Health Education Specialists (CHES®) and/or Master Certified Health Education Specialists (MCHES®) to receive up to 0.5 total Category I continuing education contact hours (0.5 Continuing Competency Credits). WRPHTC provider number 99036.
 
 

The WRPHTC is a Designated Multiple Event Provider of Continuing Education Contact Hours (CECH) for Certified Health Education Specialists (CHES) through the National Commission for Health Education Credentialing, Inc.


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