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Strategic Communication for Driving Change

Welcome to “Strategic Communication for Driving Change,” where you'll learn the fundamentals of strategic communication and its critical role in guiding organizations through periods of change. This training will equip you with key principles for effective communication, with a focus on the unique challenges in health spaces, and how trust, empathy, and transparency can enhance your communication efforts using a comprehensive media mix strategy.

Learning Objectives: 

By the end of this training learners will be able to:

  • Define strategic communication and its importance in organizational change.

  • Identify key principles of effective communication during periods of change.

  • Describe the unique challenges and opportunities in communicating change within health spaces.

  • Identify the role of trust, empathy, and transparency in health-related change communication.

  • Explore the components of a comprehensive media mix (e.g., digital, print, social media, internal communications).

Format: Self-paced training (work at your own pace, use "Save & Exit" as needed).

Duration:  ~30 minutes

Arranged by: Allison Root, DrPH, MS, RDN, MCHES®
Subject Matter Expert:  E. Ciszek, PhD, Associate Professor University of Texas at Austin, Stan Richards School of Advertising & Public Relations, Moody College of Communication.

Dr. Ciszek is a leader in strategic communication on LGBTQ research and queer theories research, teaching and service are closely tied to commitments of advocacy and social change in public relations and strategic communication. Before launching their academic career, Ciszek worked in advertising and public relations. Additionally, they have worked in strategic analytics, market research and contributed to LGBTQ newspapers and magazines. As someone with professional experience in strategic communication working with nonprofits and Fortune 500 companies, Ciszek recognized the lack of diversity and representation that often characterizes the fields of public relations and advertising. Through their research and teaching, Ciszek is committed to making a space for marginalized voices and perspectives that have historically been written out of research.

Target Audience: Public Health and Healthcare Professionals working in management positions.
Published: 1/2025
Disclosures:  The planners, reviewers, and authors have no declared conflicts of interest.
Continuing Education:
Continuing Education Contact Hours for Certified Health Education Specialists (CHES): This program is designated for Certified Health Education Specialists (CHES®) and/or Master Certified Health Education Specialists (MCHES®) to receive up to 0.5 total Category I continuing education contact hours (0.5 Continuing Competency Credits). WRPHTC provider number 99036.
 
 

The WRPHTC is a Designated Multiple Event Provider of Continuing Education Contact Hours (CECH) for Certified Health Education Specialists (CHES) through the National Commission for Health Education Credentialing, Inc.

Cooperative Communication for Leading Change

Get ready to lead your team through change with confidence! This course will equip you with communication strategies to navigate organizational change effectively.
  • Unlock the Power of Cooperative Communication: Learn how cooperative communication can be a game-changer for successful change initiatives.
  • Apply the Right Approach: Master the difference between cooperative and collaborative communication, so you can choose the strategy that best fits each situation.
  • Build Your Strategic Toolkit: Explore essential principles of strategic communication and develop practical skills that resonate with and motivate your team.
Amplify your impact, support your organization’s mission, and become a confident leader in times of change with these essential communication strategies!

Learning Objectives
By the end of this training learners will be able to:
  • Describe the difference between cooperative and collaborative communication.
  • Recognize the importance of cooperative communication during organizational change.
Format: Self-paced training (work at your own pace, use "save & exit" as needed).
Duration:  ~30 minutes
Arranged by: Allison Root, DrPH, MS, RDN, MCHES®
Subject Matter Expert:  E. Ciszek, PhD, Associate Professor University of Texas at Austin, Stan Richards School of Advertising & Public Relations, Moody College of Communication.

Dr. Ciszek is a leader in strategic communication on LGBTQ research and queer theories research, teaching and service are closely tied to commitments of advocacy and social change in public relations and strategic communication. Before launching their academic career, Ciszek worked in advertising and public relations. Additionally, they have worked in strategic analytics, market research and contributed to LGBTQ newspapers and magazines. As someone with professional experience in strategic communication working with nonprofits and Fortune 500 companies, Ciszek recognized the lack of diversity and representation that often characterizes the fields of public relations and advertising. Through their research and teaching, Ciszek is committed to making a space for marginalized voices and perspectives that have historically been written out of research.

Target Audience: Public Health and Healthcare Professionals working in management positions.
Published: 1/2025
Disclosures:  The planners, reviewers, and authors have no declared conflicts of interest.
Continuing Education:
Continuing Education Contact Hours for Certified Health Education Specialists (CHES): This program is designated for Certified Health Education Specialists (CHES®) and/or Master Certified Health Education Specialists (MCHES®) to receive up to 0.5 total Category I continuing education contact hours (0.5 Continuing Competency Credits). WRPHTC provider number 99036.
 
 

The WRPHTC is a Designated Multiple Event Provider of Continuing Education Contact Hours (CECH) for Certified Health Education Specialists (CHES) through the National Commission for Health Education Credentialing, Inc.

Trauma-Informed Approaches for Supporting Justice-Involved Populations

People who experience incarceration have a higher burden of mental health conditions, substance misuse, infectious diseases, and chronic health conditions compared to the general population. The negative physical, psychological, and socioeconomic consequences of the experience of incarceration likely even worsens these inequities. There is a clear need to strengthen healthcare services and systems for people who have been previously incarcerated. Using a trauma-informed approach has the potential to improve patient engagement and positively influence health outcomes.

Learning Objectives: 

By the end of this training learners will be able to:

  • Identify barriers and facilitators of health and wellness post-incarceration
  • Explain why a trauma-informed approach is needed.
  • Demonstrate ways to work collaboratively in supporting health for people who have been previously incarcerated.
  • Use a trauma-informed approach when working with previously incarcerated people.
  • Identify appropriate use of screening tools when working with previously incarcerated people.

Format: Self-paced training (work at your own pace, use "save and exit" as needed).

Duration:  ~60 minutes

Arranged by: Allison Root, DrPH, MCHES®, RDN

Subject Matter Expert: Carrie Ann Langley, PhD, DNP, PMHNP-BC

With Input From: Peggy Avina, MD, Copper Queen Community Hospital

Target Audience: Public Health Professionals including community health workers, physicians, nurses, social workers, dietitians, and health educators.

Published: 2/2025

Disclosures:  The planners, reviewers, and authors have no declared conflicts of interest.

CE Available: 



This activity was planned by and for the healthcare team, and learners will receive 1.0 Interprofessional Continuing Education (IPCE) credits for learning and change. The WRPHTC is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team through November 2025.

Continuing Education Contact Hours for Certified Health Education Specialists (CHES): This program is designated for Certified Health Education Specialists (CHES®) and/or Master Certified Health Education Specialists (MCHES®) to receive up to 1.0  total Category I continuing education contact hours (1.0 Continuing Competency Credits). WRPHTC provider number 99036.
 

The WRPHTC is a Designated Multiple Event Provider of Continuing Education Contact Hours (CECH) for Certified Health Education Specialists (CHES) through the National Commission for Health Education Credentialing, Inc.

Building Futures: AI in Healthcare, Tech Equity, and Workforce Development

This presentation explores how AI is transforming healthcare by addressing public health challenges, promoting tech equity, and creating new workforce opportunities. Participants will learn how AI tools like predictive and prescriptive analytics and natural language processing are being used to improve health outcomes and reduce disparities. Real-world case studies from Waianae Coast Comprehensive Health Center (WCCHC) will highlight successful partnerships and initiatives. The session will also discuss the critical role of digital inclusion in enabling communities to benefit from AI advancements in healthcare and workforce development.

Learning Objectives: 

                 By the end of this training learners will be able to:

  • Explore the role of AI in improving healthcare delivery and addressing public health challenges. 

  • Highlight successful case studies showcasing AI's impact on underserved populations and cost savings.

  • Emphasize the importance of digital inclusion for tech equity and workforce development. 
Format: Recorded webinar.

Duration:  1.5 hrs.

Speaker: Chrissy Kuahine, Director of Tech Equity, MIS 

Target Audience: Public Health Professionals including community health workers, doctors, nurses, social workers, dietitians, and health educators.

Recorded: 12/6/2024 

Disclosures:  The planners, reviewers, and authors have no declared conflicts of interest.

CE Available: The recorded version of this training is only eligible for CHES continuing education.

  • Continuing Education Contact Hours for Certified Health Education Specialists (CHES): This program is designated for Certified Health Education Specialists (CHES®) and/or Master Certified Health Education Specialists (MCHES®) to receive up to 1.5  total Category I continuing education contact hours. WRPHTC provider number 99036.

Accreditation Statement
 

The WRPHTC is a Designated Multiple Event Provider of Continuing Education Contact Hours (CECH) for Certified Health Education Specialists (CHES) through the National Commission for Health Education Credentialing, Inc.

Coping With Unexpected Loss: Supporting families through perinatal loss and complex diagnoses

Coping with Unexpected Loss: Supporting families through perinatal loss and complex diagnoses aims to educate healthcare workers on the issues surrounding perinatal loss and complex diagnoses for their babies. This webinar will review several clinical scenarios around miscarriage, peri-viability, and prenatal diagnoses for infants. From there, key issues, healthcare interventions, and supportive resources will be discussed.

Learning Objectives: 

                 By the end of this training learners will be able to:

  • Recognize and support the needs of women, their partners, and healthcare professionals when a woman experiences a miscarriage.

  • Examine critical issues and treatment options for women and their partners when an infant is born at peri-viability.

  • Review supportive strategies for women and their partners when presented with an unexpected complex diagnosis for their baby

  • Identify local and online resources for the support of women and their families when experiencing an unexpected perinatal loss or complex diagnosis  

Format: Recorded webinar

Duration:  1.5 hours

Recorded on: 11/22/2024

Speakers: Connie Andrejko, DO, CPE, MSHQS, FAAP, Pennie Bumrungsiri, Licensed Midwife

Target Audience: Public Health Professionals including community health workers, doctors, nurses, social workers, dietitians, and health educators.

Disclosures:  The planners, reviewers, and authors have no declared conflicts of interest.

CE Available: 

  • Continuing Education Contact Hours for Certified Health Education Specialists (CHES): This program is designated for Certified Health Education Specialists (CHES®) and/or Master Certified Health Education Specialists (MCHES®) to receive up to 1.5 total Category I continuing education contact hours. WRPHTC provider number 99036.

Accreditation Statement

 

The WRPHTC is a Designated Multiple Event Provider of Continuing Education Contact Hours (CECH) for Certified Health Education Specialists (CHES) through the National Commission for Health Education Credentialing, Inc.

Enhancing Care for Opioid Use Disorder through Collaborative Training

Short Course Description: This course explores the barriers to opioid use disorder (OUD) care and strategies to overcome them, with a special focus on the AzMAT Mentors Program, which has successfully increased healthcare providers’ capacity to deliver services related to medications for opioid use disorder (MOUD). By fostering collaboration among healthcare professionals, this training aims to improve outcomes for individuals affected by OUD especially in rural and underserved communities.

Learning Objectives: 
By the end of this training learners will be able to: 
  • Understand the basics of OUD, including addiction mechanisms, diagnostic criteria, screening and prevention.
  • Be familiar with the current pharmacological treatments for OUD and barriers to care.
  • Evaluate the long-term outcomes of the AzMAT Mentors Program and assess the use of collaborative training in enhancing OUD care.

Format: Self-paced training 

Duration:  ~45 minutes

Created by: Bobbie Alcanzo

Subject Matter Experts: Bridget S. Murphy, DBH, M.Ed., Bobby Alcanzo

Target Audience: Public Health Professionals including community health workers, doctors, nurses, social workers, and health educators.

Published: 9/21/2024

Disclosures:  The planners, reviewers, and authors have no declared conflicts of interest.

Continuing Education:

This training is eligible for 0.5 Category 1 CHES Credits.



Ethical Care for Neurodivergent People

There are two known neurotypes: Neurotypical and Neurodivergent. Systems are created and sustained for neurotypical brains, and society has determined that neurotypical brains are better than their counterparts. This creates both stigma and bias against those who are neurodivergent. Healthcare professionals have an ethical responsibility to learn about neurodivergence, so that this group, (which makes up 20% of the global population), have equal access to healthcare and services.

Learning Objectives: 

By the end of this training learners will be able to:

  • Understand the definitions of neurotypical and neurodivergent.
  • List 3 neurodivergent diagnoses
  • Understand the concept of masking and how it relates to healthcare
  • Describe 2 practical changes that can be made to work more ethically with neurodivergent patients.

Format: Recorded webinar.

Duration:  90 minutes

Presented by: Zahava "Zee" Zaidoff, Founder, Speaker, Trainer, and Writer of Hope 808; Group Therapist with Bridge House 

Target Audience: Public Health Professionals including community health workers, doctors, nurses, social workers, dietitians, and health educators.

Recorded: 10/11/2024

Disclosures:  The planners, reviewers, and authors have no declared conflicts of interest.

CE Available: 

  • Continuing Education Contact Hours for Certified Health Education Specialists (CHES): This program is designated for Certified Health Education Specialists (CHES®) and/or Master Certified Health Education Specialists (MCHES®) to receive up to 1.5  total Category I continuing education contact hours. WRPHTC provider number 99036.

 

The WRPHTC is a Designated Multiple Event Provider of Continuing Education Contact Hours (CECH) for Certified Health Education Specialists (CHES) through the National Commission for Health Education Credentialing, Inc.

Strategies for Identifying and Addressing Misinformation

Misinformation has been spreading quickly in recent years and has become a major issue in public health. Health and public health professionals recognize that misinformation can negatively affect the public's understanding of health information, which can lead people to make mis-informed decisions about their health. This course will provide an understanding of what misinformation is and how it spreads, methods for identifying misinformation, and ways to respond to misinformation to reduce the amount of inaccurate information that is shared and believed.  

Learning Objectives: 

                 By the end of this training learners will be able to:

    • Define misinformation and disinformation
    • Discuss ways misinformation spreads
    • Identify approaches for identifying misinformation
    • Describe methods to respond to misinformation and disinformation

Format: Self-paced training (work at your own pace, use "save and exit" as needed).

Duration:  1 hour

Arranged by: Caitlin Meyer Krause, MPH

Subject Matter Experts: Lidia Azurdia Sierra, MPH, Michelle Moore, MPH, and Maiya Block Ngaybe, MPH

Expert Reviewer: Carolyn Casertano, APR

Target Audience: Public Health Professionals including community health workers, doctors, nurses, social workers, dietitians, and health educators.

Published: September 2024

Disclosures:  The planners, reviewers, and authors have no declared conflicts of interest.

CE Available: 

  • Continuing Education Contact Hours for Certified Health Education Specialists (CHES): This program is designated for Certified Health Education Specialists (CHES®) and/or Master Certified Health Education Specialists (MCHES®) to receive up to 1.0 total Category I continuing education contact hours. WRPHTC provider number 99036.

 

The WRPHTC is a Designated Multiple Event Provider of Continuing Education Contact Hours (CECH) for Certified Health Education Specialists (CHES) through the National Commission for Health Education Credentialing, Inc.

LGBTQ+ Inclusive Healthcare

LGBTQ+ inclusive healthcare is needed to help decrease existing disparities and advance health equity. Take an in-depth look at LGBTQ+ inclusivity specific to the healthcare setting. Explore ways for members of the healthcare team and for everyone working in a healthcare setting to improve LGBTQ+ inclusivity. Consider your role and and how it relates to other healthcare professionals in providing LGBTQ+ inclusive healthcare.

It is recommended to complete the LGBTQ+ Inclusive Spaces(opens in a new tab) training as an introduction.

Learning Objectives

By the end of this training, learners will be able to:

  • Summarize ways that healthcare settings can promote an LGBTQ+ inclusive environment.
  • Describe gender affirming care.
  • Identify ways to improve care coordination to support LGBTQ+ patients.
Format: Self-paced training (work at your own pace, use "save and exit" as needed).

Duration:  30 minutes

Arranged by: Allison Root, DrPH, MCHES, RDN

Subject Matter Experts: Uma Nair, PhD, Associate Professor, University of South Florida; Tarnia Newton, DNP, FNP-C, Assistant Clinical Professor, University of Arizona College of Nursing

Target Audience: Public Health Professionals including community health workers, doctors, nurses, social workers, dietitians, and health educators.

Published: 7/2024

Disclosures:  The planners, reviewers, and authors have no declared conflicts of interest.

CE Available: 

This activity was planned by and for the healthcare team, and learners will receive 0.5 Interprofessional Continuing Education (IPCE) credits for learning and change. The WRPHTC is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team through November 2025.

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Credits apply to:

  • Continuing Education Contact Hours for Certified Health Education Specialists (CHES): This program is designated for Certified Health Education Specialists (CHES®) and/or Master Certified Health Education Specialists (MCHES®) to receive up to 0.5  total Category I continuing education contact hours (0.5 continuing competency credits). WRPHTC provider number 99036.
  • Continuing Nursing Education (CNE): 0.5  credits
  • AMA PRA Category 1 Credits: 0.5 credits
  • Continuing Professional Education Units for Dietitians (CPEUs): As a Jointly Accredited Organization, the WRPHTC is approved to offer continuing professional education units by the Commission on Dietetic Registration. The WRPHTC designates this activity for 0.5 contact hours for dietitians. Dietitians should enter activities as type 102 on their Activity Log.

Accreditation Statements


The WRPHTC is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team through November 2025.
 

The WRPHTC is a Designated Multiple Event Provider of Continuing Education Contact Hours (CECH) for Certified Health Education Specialists (CHES) through the National Commission for Health Education Credentialing, Inc.

Nutrition and Mental Health 2024

There has been a stark rise in depressive and anxiety disorders globally along with the unfolding of the COVID-19 pandemic. There is a high need for mental health programs and supports, and increasing recognition for the role of nutrition in the prevention and treatment of depression, anxiety, and substance use disorders. Learn about the evidence connecting nutrition and mental health and think critically about ways to work collaboratively to increase awareness and build strategic partnerships for strengthening nutrition to support mental health.  

Learning Outcomes:

Upon completion of this training, learners will be able to:

  • Describe benefits of adequate nutrition for brain health.
  • Recognize nutrients identified as important to the prevention and treatment or management of depression, anxiety, and substance use disorders.
  • Identify foods important to people receiving treatment for anxiety, depression, and substance use disorders or who are at risk for these disorders.
  • List ways to integrate nutrition and mental or behavioral health programs.
  • Recommend strategies for strengthening the integration of nutrition and mental health services.

Format: Self-paced training (work at your own pace, use "save and exit" as needed).

Duration:  90 minutes

Arranged by: Allison Root, DrPH, MCHES, RDN

Authors:  Allison Root, DrPH, MS, RD; Kaydi Williams, BS; Victoria Bravo, MPH. With input from: Carrie Langley, PhD, DNP, PMHNP-BC.

Target Audience: Public Health Professionals including community health workers, doctors, nurses, social workers, dietitians, and health educators.

Published: 7/2024

Disclosures:  The planners, reviewers, and authors have no declared conflicts of interest.

CE Available: 


Interprofessional Activities: 

This activity was planned by and for the healthcare team, and learners will receive 1.5 Interprofessional Continuing Education (IPCE) credits for learning and change. The WRPHTC is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team through November 2025.

Credits apply to:

  • Continuing Education Contact Hours for Certified Health Education Specialists (CHES): This program is designated for Certified Health Education Specialists (CHES®) and/or Master Certified Health Education Specialists (MCHES®) to receive up to 1.5  total Category I continuing education contact hours (1.0 Advanced level. 1.5 continuing competency). WRPHTC provider number 99036.
  • Continuing Nursing Education (CNE): 1.5  credits
  • AMA PRA Category 1 Credits: 1.5 credits
  • Continuing Professional Education Units for Dietitians (CPEUs): As a Jointly Accredited Organization, the WRPHTC is approved to offer continuing professional education units by the Commission on Dietetic Registration. The WRPHTC designates this activity for 1.5 contact hours for dietitians. Dietitians should enter activities as type 102 on their Activity Log.
Accreditation Statements


The WRPHTC is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team through November 2025.
 

The WRPHTC is a Designated Multiple Event Provider of Continuing Education Contact Hours (CECH) for Certified Health Education Specialists (CHES) through the National Commission for Health Education Credentialing, Inc.


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