Health Communication in the Digital Age: Lessons Learned About Persuasive Practices

Original Webinar Recorded: Friday, November 9, 2018

Organized and sponsored by:

  • University of Hawai‘i —Office of Public Health Studies &
  • Hawai‘I Public Health Training Hui (Collaborative) 

UH-OPHS Logo   HPH Hui Logo


Course Summary:

While all of us communicate on a daily basis, in the sphere of public health, it is sometimes difficult to get our message across, especially when we are looking for behavior change.  Social Marketing, the practice of using marketing fundamentals for social good rather than commercial profit, has been researched since the 1970's.  In the age of digital communications, best practice models must adapt for a changing landscape.  Stronger, more persuasive communication is needed at all levels for best approaches to our most compelling problems.

Learning Objectives:

  • Discuss different channels of communication for dissemination for persuasion messages in public health.
  • Explore how evidence-based findings are translated into public health practices to inform and to persuade changes in opinions, attitudes and/or behaviors.
  • Review lesson learned with online examples most effective digital communications campaigns.

Duration: ~ 1.5 hours

Continuing Education Information: 1.5 CHES, 1.5 CPEU for RDs, 1.5 CNEs for RNs.

Guest Speaker:  Pedro Haro, MPH

Owner and Founder of Social Marketing Hawaii

Speaker Bio:

Pedro Haro, MPH, is the owner and founder of Social Marketing Hawaii, which has provided strategic communication, training and technical assistance, social marketing, advocacy, and community engagement support and evaluation to various private and public organizations in Hawaii. With a Masters Degree in Public Health focused on health communications, Pedro has led numerous communications, social marketing, advocacy, and community-participatory programs. For the past 14 years, he's launched and implemented award-winning and effective comprehensive communications campaigns on mental health, tobacco control, youth empowerment, binge and underage drinking, fruit and vegetable consumption, physical activity, domestic violence, sexual assault, and child abuse. Pedro is currently the Hawaii Advocacy Director for Caring Across Generations and the Deputy Director of Mental Health America of Hawaii.

Register for this course HERE.